What we do

A studio built around type and thoughtful structure, turning work into something people can see, understand, and choose.

Brand Identity

  • CI
  • Guidelines
  • Logo
  • Trademark
  • Voice & Tone

Our expertise lies in brand creation. You can rely on our sharp, creative insight to communicate directly with your target audience. Fueled by creativity, we empower your brand to grow with confidence and grace.

Strategy & Positioning

  • Archetypes
  • Brand strategy
  • Naming
  • Messaging

We recognize that effective marketing goes beyond simply promoting products or services. It begins with understanding the right audience, shaping messages that resonate, and creating the conditions for sustainable growth.

Typography & Lettering

  • Boutique Font
  • Custom Font
  • Lettering
  • Logotype
  • Typeface

Turn up your brand voice with a custom font made exclusively for you. Crafted with typographic precision, our custom fonts and lettering give your brand a stronger voice, a sharper identity, and a distinctive edge that sets it apart.

Collaboration Subscription

  • Art direction
  • Media
  • Publication
  • ETC.

We create new possibilities to make your brand more relevant, accessible, and ready to grow. Through collaboration and flexible subscription support, we help you shape a precise, effective communication plan that connects your brand with the right audience.

FAQ

Questions, answered.

What is GREYGRAM?

GREYGRAM is a Bangkok-based branding studio founded in 2022, built around type, clarity, and visual identity.

Where is GREYGRAM based?

Bangkok, Thailand. We work with clients locally and internationally.

What services does GREYGRAM offer?

Brand identity, strategy & positioning, custom typography & lettering, and ongoing collaboration subscriptions.

What's included in a brand identity project?

CI, brand guidelines, logo, trademark direction, and voice & tone.

What's the difference between a logo and a brand identity?

A logo is a single mark; a brand identity is the whole system — type, colour, layout, voice, and the rules that hold them together.

When should a business consider rebranding?

When the identity no longer reflects the business, looks dated, or can't stretch to where the brand is heading.

What are brand guidelines (a brand book)?

A document defining how the identity is used — typography, colour, logo, spacing, and tone — so the brand stays consistent everywhere.

What is a custom typeface, and why would a brand need one?

A typeface made only for one brand. It gives a distinct voice, sharper recognition, and avoids relying on fonts competitors can also use.

What's the difference between a custom font and lettering?

A custom font is a full, reusable type system; lettering is bespoke letterforms drawn for a specific use, like a logotype.

Do you work with clients outside Bangkok?

Yes. GREYGRAM is based in Bangkok, Thailand, and works with local and international clients.

How long does a branding project usually take?

Timeline depends on scope, but most projects move through discovery, direction, design, and rollout in clearly defined stages.

What should I prepare before starting a project?

A short brief, your goals, examples you like, timeline, and any existing brand materials if this is a refresh or rebrand.

Can GREYGRAM help with rebranding?

Yes. Rebranding work can cover positioning, naming, visual identity, typography, and the update path for existing brand assets.

How do I start a project with GREYGRAM?

Reach out through the contact page with a short brief, and we'll take it from there.