Ingu

Strategy: The project scope included brand strategy and visual-direction development for INGU. We explored the brand’s core values, reference brands, competitive landscape, and communication direction through a series of brand presentations and research materials.

This work established the foundation for the packaging phase, with a focus on a visual language that is scientific, approachable, premium, and visually distinctive.

Packaging Design: We developed INGU’s packaging design across multiple refinement stages, covering packaging and tube design, typography, product-information layout, planograms, and competitor comparisons.

The scope included packaging applications for products such as Hydrating Gentle Cleanser, Green Tea Calming Cream, Acne Toner, Brightening Serum, sunscreen, and later extensions including local-ingredient icons, Brightening Tube, and Lip Balm + Tint.